Dior Gold House Grand Opening in Bangkok

The Dior Gold House unveiled its magnificent splendor in the Ploenchit district of Bangkok, Thailand, with a grand opening event on 6 December 2024. As a hybrid space for lifestyle, design and fashion, the store comprises of a boutique with collections by Maria Grazia Chiuri and Kim Jones, a verdant art-filled garden, and a Café Dior serving up delicate gourmets designed by three Michelin-star chef Mauro Colagreco.

Located in the heart of the city, the Dior Gold House interweaves French high luxury together with Thai craftsmanship, as signature Dior codes like the toile de Jouy and Plan de Paris print engage in creative cultural dialogue with artworks by nine remarkable Thai artists. On the outside, the store’s stunning golden façade echoes the design of Dior’s iconic townhouse at 30 Avenue Montaigne, Paris – the very site where Monsieur Dior founded the brand in 1946.

Esteemed guests were invited to the grand opening of Dior Gold House, where they experienced the new flagship store and the Dior Café, and an evening cocktail party with brand ambassadors like Jisoo from Blackpink, blending fashion, art, and culture in a glamorous celebration.

This was the first grand opening helmed by Occasions Thailand, with our team inviting distinguished local artists, business and social elites from companies such as Charoen Pokphand Group, BTS Group, Bangkok Art Biennale, OH! RiCH, STJ Property Development and more to attend the evening of gold and glam.