Bosideng’s New AREAL Collection Global Launch

Location

Hong Kong SAR

Industries

Fashion and Accessories

Expertise

Public Relations
Event Production
VIPs and Guests
Press and Media
Brand Consultancy
Event Management

Bosideng officially revealed The new AREAL collection by legendary designer Kim Jones at K11 MUSEA—not just a new season, but a new dimension. Marking the global premiere of its second collection, Bosideng shows us a vision of year-round fashion where innovation meets versatility, and style knows no season.

A curated group of tastemakers from fashion, lifestyle, and art came together to experience Kim Jones’ vision firsthand, as Occasions partnered closely with Bosideng to bring this collection to life, from strategic direction and guest curation to the key partnerships and experiences that defined the launch.